


CALL FOR SPEAKERS NOW OPEN
CALL FOR SPEAKERS NOW OPEN
CALL FOR SPEAKERS NOW OPEN
CALL FOR SPEAKERS NOW OPEN
Not Just a Conference.
A Call to Reclaim the Human Side of AI, Products, Design & Brands
Not Just a Conference.
A Call to Reclaim the Human Side of AI, Products, Design & Brands
Not Just a Conference.
A Call to Reclaim the Human Side of AI, Products, Design & Brands.
30+
30+
30+
VISIONARIES
VISIONARIES
VISIONARIES
2
2
2
DAYS OF RETREAT + CONFERENCE
DAYS OF RETREAT + CONFERENCE
DAYS OF RETREAT + CONFERENCE
1
1
1
TRACK. INFINTE TAKEAWAYS
TRACK. INFINITE TAKEAWAYS
TRACK. INFINTE TAKEAWAYS
RESPONSIBLE & ETHICAL AI
HUMAN-CENTRIC DESIGN
HUMAN-FIRST PRODUCTS & AI
CREATIVITY & AI
AI GOVERNANCE & TRUST
RESPONSIBLE & ETHICAL AI
HUMAN-CENTRIC DESIGN
HUMAN-FIRST PRODUCTS & AI
CREATIVITY & AI
AI GOVERNANCE & TRUST


Build Differently
"In a world rapidly shaped by AI, the human element is the rarest and the most important resource we have"
"In a world rapidly shaped by AI, the human element is the rarest and the most important resource we have"
AI is no longer the future — it is the fabric of our present, woven into every product, every interface, every decision made at scale. And yet, we keep asking the wrong question. We ask: How fast can we ship? when we should be asking: Who does this actually serve?
HuemanSide APAC exists to ask the right question. This is the inaugural retreat and conference for 200 curated practitioners — founders, designers, researchers, AI ethicists, and voices from the arts, film and music — who are building the future and want to build it responsibly
No booths. No sales pitches. No keynotes from people who haven't shipped anything in five years. Just honest, practitioner-led conversations in a room that is deliberately small, deliberately human, and deliberately unlike anything else in APAC.
AI is no longer the future — it is the fabric of our present, woven into every product, every interface, every decision made at scale. And yet, we keep asking the wrong question. We ask: How fast can we ship? when we should be asking: Who does this actually serve?
HuemanSide APAC exists to ask the right question. This is the inaugural retreat and conference for 200 curated practitioners — founders, designers, researchers, AI ethicists, and voices from the arts, film and music — who are building the future and want to build it responsibly
No booths. No sales pitches. No keynotes from people who haven't shipped anything in five years. Just honest, practitioner-led conversations in a room that is deliberately small, deliberately human, and deliberately unlike anything else in APAC.


Build Differently
"In a world rapidly shaped by AI, the human element is the rarest and the most important resource we have"
AI is no longer the future — it is the fabric of our present, woven into every product, every interface, every decision made at scale. And yet, we keep asking the wrong question. We ask: How fast can we ship? when we should be asking: Who does this actually serve?
HuemanSide APAC exists to ask the right question. This is the inaugural retreat and conference for 200 curated practitioners — founders, designers, researchers, AI ethicists, and voices from the arts, film and music — who are building the future and want to build it responsibly.
No booths. No sales pitches. No keynotes from people who haven't shipped anything in five years. Just honest, practitioner-led conversations in a room that is deliberately small, deliberately human, and deliberately unlike anything else in APAC.
AI SECURITY
FOUNDERS & MAKERS
VOICES FROM ARTS, FILM & MUSIC
SINGAPORE, FEB 2027
WORKSHOPS, KEYNOTES & PANELS
AI SECURITY
FOUNDERS & MAKERS
VOICES FROM ARTS, FILM & MUSIC
SINGAPORE, FEB 2027
WORKSHOPS, KEYNOTES & PANELS


An Incubator
A living lab where new ideas are born, collaborations form, and co-creation is the point — not the afterthought.

Experience
The
The
Where a Filmmaker sits next to a CPO and a Musician Shares a Panel with an AI Ethics Lead
Where a Filmmaker sits next to a CPO and a Musician shares a panel with an AI Ethics Lead
Where a Filmmaker sits next to a CPO and a Musician Shares a Panel with an AI Ethics Lead

An Incubator
A living lab where new ideas are born, collaborations form, and co-creation is the point — not the afterthought.
Experience

STORYTELLING
The role of storytelling in
building human connections,
trust and empathy
RESPONSIBLE & ETHICAL AI
Governance, accountability and the hard choices
ARTS, FILM & MUSIC
What creativity teaches us about building with soul
UX RESEARCH
The craft of understanding what humans actually need
AI FOR HUMANITY & SOCIAL GOOD
Building and implementing AI for a better society and future
PRODUCT DESIGN & STRATEGY
Building products with purpose, not just pipeline
AI TRUST, SECURITY & GOVERNANCE
Building systems people can actually rely on
FUTURES & FORESIGHT
Designing for what comes next, not just what sells now
One Stage. Infinite Takeaways
One Stage. Infinite Takeaways
One Stage. Infinite Takeaways
HuemanSide covers the full spectrum of Human-first Product, Design & AI.
What makes it different is the intersection of technology, strategy, creativity and critical thinking
HuemanSide covers the full spectrum of Human-first Product, Design & AI.
What makes it different is the intersection of technology, strategy, creativity and critical thinking
HuemanSide covers the full spectrum of Human-first Product, Design & AI.
What makes it different is the intersection of technology, strategy, creativity and critical thinking
PRODUCT DESIGN & STRATEGY
Building products with purpose, not just pipeline
STORYTELLING
The role of storytelling in
building human connections,
trust and empathy
ARTS, FILM & MUSIC
What creativity teaches us about building with soul
UX RESEARCH
The craft of understanding what humans actually need
RESPONSIBLE & ETHICAL AI
Governance, accountability and the hard choices
AI TRUST, SECURITY & GOVERNANCE
Building systems people can actually rely on
AI FOR HUMANITY & SOCIAL GOOD
Building and implementing AI for a better society and future
FUTURES & FORESIGHT
Designing for what comes next, not just what sells now
PRODUCT DESIGN & STRATEGY
Building products with purpose, not just pipeline
AI TRUST, SECURITY & GOVERNANCE
Building systems people can actually rely on
AI FOR HUMANITY & SOCIAL GOOD
Building and implementing AI for a better society and future
FUTURES & FORESIGHT
Designing for what comes next, not just what sells now
PRODUCT DESIGN & STRATEGY
Building products with purpose, not just pipeline
STORYTELLING
The role of storytelling in
building human connections,
trust and empathy
ARTS, FILM & MUSIC
What creativity teaches us about building with soul
UX RESEARCH
The craft of understanding what humans actually need

by Design

Curated Dinner:
A specially curated dinner designed around the retreat theme, combining elements Singaporean heritage, culture and good health.
Curated Walks & Activities:
Guided walks and activities around the Singapore rainforest. Conversations and inspiration without a screen in sight.
Curated Walks & Activities:
Guided walks and activities around the Singapore rainforest. Conversations and inspiration without a screen in sight.
Day 2
Morning Yoga:
The day begins with the body, not the inbox. An optional morning yoga and mindfulness session — grounded, open, present. The best thinking happens when you're not bracing for the next notification.
Curated Dinner:
The conference does not end when the last session does. A seated, conversational dinner brings speakers, sponsors and attendees together. Some of the most important relationships begin here.
Curated Networking Sessions:
Meaningful conversations over coffee at our specially curated and designated networking spaces. No Booths. Just Humans.
Main Conference
20+ practitioners on stage across keynotes, panels, roundtables and lightning talks. No sales pitches. No vendor theatre. One stage. No FOMO.
Day 1
Pre-Conference Workshops:
A focused workshop day before the main conference for a maximum of 50 registered attendees, loaded with fun activities,
and deep-dive practitioner-led hands-on sessions.
Community Fika:
A Scandinavian coffee ritual — a deliberate pause for specialty brewing, tasting and conversation. Ours is the moment attendees discover what they have in common before the day truly begins.


Built for the Builders
HuemanSide is for the people who are actually building the future - not the ones announcing it. If you make decisions about products, design or AI that affect real people, this room is for you.
We deliberately include voices from arts, film and music alongside the product and technology community. Because the future we are building belongs to all of us — and the most important perspectives often come from outside the room

SPONSORSHIP
No Booths. Just Humans
"The question we ask every sponsor isn't where do you want your logo? It's 'what do you want people to feel, learn or leave with?'"
HuemanSide APAC puts your brand in front of the exact people making the product, design and AI decisions that matter - Founders choosing their next stack, Chief Product Officers evaluating research and analytics tools, Product Designers and UX Researches looking for platforms that empowers them.
As a Sponsor, you are NOT a logo on a lanyard. You are a genuine part of the conversation - on stage, around the dinner table, at the fika sessions and workshops - with 200 of APAC's most deliberate builders who want to know how to build AI-powered products that are human, ethical by design and trusted by their users.
If your solution helps Founders ship faster without cutting corners on safety, helps product and design team understand their users deeply, earning their trust, and helps organisation govern AI with accountability, then HuemanSide is where your message lands.

SPONSORSHIP
No Booths. Just Humans
"The question we ask every sponsor isn't where do you want your logo? It's 'what do you want people to feel, learn or leave with?'"
HuemanSide APAC puts your brand in front of the exact people making the product, design and AI decisions that matter - Founders choosing their next stack, Chief Product Officers evaluating research and analytics tools, Product Designers and UX Researches looking for platforms that empowers them.
As a Sponsor, you are NOT a logo on a lanyard. You are a genuine part of the conversation - on stage, around the dinner table, at the fika sessions and workshops - with 200 of APAC's most deliberate builders who want to know how to build AI-powered products that are human, ethical by design and trusted by their users.
If your solution helps Founders ship faster without cutting corners on safety, helps product and design team understand their users deeply, earning their trust, and helps organisation govern AI with accountability, then HuemanSide is where your message lands.
THE ETHOS
Find Out What It Means to be Human
We believe technology built without deep human understanding will eventually fail the people it was meant to serve. HuemanSide is our response
HuemanSide is not a protest against AI, but a commitment to a better version of it. One where the researcher's insights shape the model before it ships. Where the designer's ethical instincts are technical requirements. Where the question "does this actually serve people?" is asked at the beginning.
We believe that creativity is not opposed to technology — it is what gives technology its soul. That is why we invite voices from arts, film and music to share the stage with product leaders and AI engineers. Because the future we are building belongs to all of us.
ORGANISED BY HAAKU SG
Haaku SG is a B2B events company that organises human-first technology, design and product events across multiple industries and disciplines. Also working as a boutique event design agency and consultancy, Haaku SG helps partners, industry leaders and large event organisers curate and produce event content and programmes with rigour and soul.
Our vision is a cohesive community and ecosystem where technology, brands, society, arts, music, film and other disciplines converge. HuemanSide APAC is the fullest expression of that vision.
GET INVOLVED
SPEAK. SPONSOR. ATTEND PARTNER

SPEAK. SPONSOR. ATTEND. PARTNER
GET INVOLVED
Are you a practitioner with something honest to say about building responsibly? Apply to speak. Are you a brand whose work genuinely intersects with human-centred AI? Let's design a partnership. Are you ready to be in the room where this conversation starts? The Inaugural HuemanSide APAC is THAT ROOM.
Start the conversation

SPEAK. SPONSOR. ATTEND. PARTNER
GET INVOLVED
Are you a practitioner with something honest to say about building responsibly? Apply to speak. Are you a brand whose work genuinely intersects with human-centred AI? Let's design a partnership. Are you ready to be in the room where this conversation starts? The Inaugural HuemanSide APAC is THAT ROOM.
Start the conversation


by Design
by Design
Every element of HuemanSide is intentional. Nothing is filler. The format is part retreat, part conference — designed to leave attendees genuinely changed, not just informed.
Every element of HuemanSide is intentional. Nothing is filler. The format is part retreat, part conference — designed to leave attendees genuinely changed, not just informed.

Day 2
Pre-Conference Workshops:
A focused workshop day before the main conference for a maximum of 50 registered attendees, loaded with fun activities,
and deep-dive practitioner-led hands-on sessions.
Curated Walks & Activities:
Guided walks and activities around the Singapore rainforest. Conversations and inspiration without a screen in sight.
Community Fika:
A Scandinavian coffee ritual — a deliberate pause for specialty brewing, tasting and conversation. Ours is the moment attendees discover what they have in common before the day truly begins.
Curated Dinner:
A specially curated dinner designed around the retreat theme, combining elements Singaporean heritage, culture and good health.
Morning Yoga:
The day begins with the body, not the inbox. An optional morning yoga and mindfulness session — grounded, open, present. The best thinking happens when you're not bracing for the next notification.
Curated Dinner:
The conference does not end when the last session does. A seated, conversational dinner brings speakers, sponsors and attendees together. Some of the most important relationships begin here.
Curated Dinner:
The conference does not end when the last session does. A seated, conversational dinner brings speakers, sponsors and attendees together. Some of the most important relationships begin here.
Curated Networking Sessions:
Meaningful conversations over coffee at our specially curated and designated networking spaces. No Booths. Just Humans.
Main Conference
20+ practitioners on stage across keynotes, panels, roundtables and lightning talks. No sales pitches. No vendor theatre. One stage. No FOMO.
Day 1

Day 2
Pre-Conference Workshops:
A focused workshop day before the main conference for a maximum of 50 registered attendees, loaded with fun activities,
and deep-dive practitioner-led hands-on sessions.
Curated Walks & Activities:
Guided walks and activities around the Singapore rainforest. Conversations and inspiration without a screen in sight.
Community Fika:
A Scandinavian coffee ritual — a deliberate pause for specialty brewing, tasting and conversation. Ours is the moment attendees discover what they have in common before the day truly begins.
Curated Dinner:
A specially curated dinner designed around the retreat theme, combining elements Singaporean heritage, culture and good health.
Morning Yoga:
The day begins with the body, not the inbox. An optional morning yoga and mindfulness session — grounded, open, present. The best thinking happens when you're not bracing for the next notification.
Curated Dinner:
The conference does not end when the last session does. A seated, conversational dinner brings speakers, sponsors and attendees together. Some of the most important relationships begin here.
Curated Dinner:
The conference does not end when the last session does. A seated, conversational dinner brings speakers, sponsors and attendees together. Some of the most important relationships begin here.
Curated Networking Sessions:
Meaningful conversations over coffee at our specially curated and designated networking spaces. No Booths. Just Humans.
Main Conference
20+ practitioners on stage across keynotes, panels, roundtables and lightning talks. No sales pitches. No vendor theatre. One stage. No FOMO.
Day 1

Built for the Builders
HuemanSide is for the people who are actually building the future - not the ones announcing it.
If you make decisions about products, design or AI that affect real people, this room is for you.
We deliberately include voices from arts, film and music alongside the product and technology community. Because the future we are building belongs to all of us — and the most important perspectives often come from outside the room
FOUNDERS & CEOs
CHIEF PRODUCT OFFICERS
PRODUCT OWNERS & MANAGERS
HEADS OF DESIGN
HEADS OF AI
CHIEF TECHNOLOGY OFFICERS
UX RESEARCH
START-UP FOUNDERS
RESPONSIBLE & ETHICAL AI
PRODUCT DESIGNERS
AI SECURITY LEADS
DESIGN & RESEARCH OPS

Built for the Builders
HuemanSide is for the people who are actually building the future - not the ones announcing it. If you make decisions about products, design or AI that affect real people, this room is for you.

We deliberately include voices from arts, film and music alongside the product and technology community. Because the future we are building belongs to all of us — and the most important perspectives often come from outside the room

SPONSORSHIP
No Booths. Just Humans
"The question we ask every sponsor isn't where do you want your logo? It's 'what do you want people to feel, learn or leave with?'"
"The question we ask every sponsor isn't where do you want your logo? It's 'what do you want people to feel, learn or leave with?'"
HuemanSide APAC puts your brand in front of the exact people making the product, design and AI decisions that matter - Founders choosing their next stack, Chief Product Officers evaluating research and analytics tools, Product Designers and UX Researches looking for platforms that empowers them.
As a Sponsor, you are NOT a logo on a lanyard. You are a genuine part of the conversation - on stage, around the dinner table, at the fika sessions and workshops - with 200 of APAC's most deliberate builders who want to know how to build AI-powered products that are human, ethical by design and trusted by their users.
If your solution helps Founders ship faster without cutting corners on safety, helps product and design team understand their users deeply, earning their trust, and helps organisation govern AI with accountability, then HuemanSide is where your message lands.
HuemanSide APAC puts your brand in front of the exact people making the product, design and AI decisions that matter - Founders choosing their next stack, Chief Product Officers evaluating research and analytics tools, Product Designers and UX Researches looking for platforms that empowers them.
As a Sponsor, you are NOT a logo on a lanyard. You are a genuine part of the conversation - on stage, around the dinner table, at the fika sessions and workshops - with 200 of APAC's most deliberate builders who want to know how to build AI-powered products that are human, ethical by design and trusted by their users.
If your solution helps Founders ship faster without cutting corners on safety, helps product and design team understand their users deeply, earning their trust, and helps organisation govern AI with accountability, then HuemanSide is where your message lands.
THE ETHOS
Find Out What It Means to be Human
Find Out What It Means to be Human
We believe technology built without deep human understanding will eventually fail the people it was meant to serve. HuemanSide is our response
We believe technology built without deep human understanding will eventually fail the people it was meant to serve. HuemanSide is our response
HuemanSide is not a protest against AI, but a commitment to a better version of it. One where the researcher's insights shape the model before it ships. Where the designer's ethical instincts are technical requirements. Where the question "does this actually serve people?" is asked at the beginning.
We believe that creativity is not opposed to technology — it is what gives technology its soul. That is why we invite voices from arts, film and music to share the stage with product leaders and AI engineers. Because the future we are building belongs to all of us.
ORGANISED BY HAAKU SG
Haaku SG is a B2B events company that organises human-first technology, design and product events across multiple industries and disciplines. Also working as a boutique event design agency and consultancy, Haaku SG helps partners, industry leaders and large event organisers curate and produce event content and programmes with rigour and soul.
Our vision is a cohesive community and ecosystem where technology, brands, society, arts, music, film and other disciplines converge. HuemanSide APAC is the fullest expression of that vision.
HuemanSide is not a protest against AI, but a commitment to a better version of it. One where the researcher's insights shape the model before it ships. Where the designer's ethical instincts are technical requirements. Where the question "does this actually serve people?" is asked at the beginning.
We believe that creativity is not opposed to technology — it is what gives technology its soul. That is why we invite voices from arts, film and music to share the stage with product leaders and AI engineers. Because the future we are building belongs to all of us.
ORGANISED BY HAAKU SG
Haaku SG is a B2B events company that organises human-first technology, design and product events across multiple industries and disciplines. Also working as a boutique event design agency and consultancy, Haaku SG helps partners, industry leaders and large event organisers curate and produce event content and programmes with rigour and soul.
Our vision is a cohesive community and ecosystem where technology, brands, society, arts, music, film and other disciplines converge. HuemanSide APAC is the fullest expression of that vision.
GET INVOLVED
SPEAK. SPONSOR. ATTEND PARTNER

SPEAK. SPONSOR. ATTEND. PARTNER
GET INVOLVED
Are you a practitioner with something honest to say about building responsibly? Apply to speak. Are you a brand whose work genuinely intersects with human-centred AI? Let's design a partnership. Are you ready to be in the room where this conversation starts? The Inaugural HuemanSide APAC is THAT ROOM.
Start the conversation

SPEAK. SPONSOR. ATTEND. PARTNER
GET INVOLVED
Are you a practitioner with something honest to say about building responsibly? Apply to speak. Are you a brand whose work genuinely intersects with human-centred AI? Let's design a partnership. Are you ready to be in the room where this conversation starts? The Inaugural HuemanSide APAC is THAT ROOM.
Start the conversation


