
Why Human Truths Matter More Than Ever in the Age of AI
Founder
Julian de Vries Andries is the Managing Director and Founder of HYPE Research, a Singapore-based consultancy focused on discovery, insights activation, and UX research.
"Human truths belong at the heart of every research, strategy, design, and product decision."
In a world racing toward automation, Julian believes the most powerful insight is still an understood human being.