
Beyond the Black Box: Human in the Loop
Associate Professor of Marketing
Ram is currently an Associate Professor of Marketing at the Nanyang Business
School. Prior to this, Ram has worked for 20+ years in consumer insights and market
research, with the last 15+ years in the Consumer and Market Insight team at
Unilever.
At Unilever, Ram led initiatives to pilot and scale new tech powered research tools,
ensuring that they deliver both efficiency and effectiveness outcomes.
Ram is an industry speaker having presented at multiple forums over the years.
Ram’s paper on Holding AI to its promise, presented at ESOMAR APAC 2024, won
the Best Paper of the Conference award.