Omar Rahman

Beyond the Black Box: Human in the Loop

Ramanathan Vythilingam

Ramanathan Vythilingam

Ramanathan Vythilingam

Associate Professor of Marketing

Ram is currently an Associate Professor of Marketing at the Nanyang Business

School. Prior to this, Ram has worked for 20+ years in consumer insights and market

research, with the last 15+ years in the Consumer and Market Insight team at

Unilever.

At Unilever, Ram led initiatives to pilot and scale new tech powered research tools,

ensuring that they deliver both efficiency and effectiveness outcomes.

Ram is an industry speaker having presented at multiple forums over the years.

Ram’s paper on Holding AI to its promise, presented at ESOMAR APAC 2024, won

the Best Paper of the Conference award.