Ruby Pryor is the founder of a Rex, UX research and strategic design consulting firm. Ruby has been working in UX research, Design and Customer Experience for a decade across Australia and Asia. Her prior roles include working as a Strategic Designer at Boston Consulting Group and a Lead UX researcher at Grab. She has spoken at 10+ UX conferences in 7 countries and been interviewed on CNA. For more about Ruby go to rubypryor.com or linkedin.com/in/ruby-pryor/.