A seasoned consumer insights and strategy leader with over 24 years of experience, Smriti is known for pushing research beyond conventional approaches.

Through InQognito, she has championed innovative methodologies spanning behavioural and implicit research, neuroscience, digital research and AI-enabled consumer intelligence.

A frequent speaker at global industry forums, Smriti is an insights entrepreneur and behavioural strategist, driven by a simple belief: the most powerful insights emerge when we look beyond what people say and uncover what truly shapes their choices.